3 Comments

One of the greatest AI threats to creative industries does appear to be this cutting out of so many middle-operators that contribute to films, music, fashion etc. When you can punch in a prompt like "an emotional moving score in the style of Hans Zimmer" and get a result that's 80% Hans Zimmer, that's going to be good enough. While it's understandable that the fashion workforce are concerned with these AI developments, do consumers care? If people are going to be happy with their garment photos on a website or even a Star Wars film being created by prompts and software then the creative industries might be doomed. Even today, reading about the new George Carlin special. This will be a good test of whether audiences care more about what their entertainment is than where it has come from and how it was made. This just seems like the inevitable outcome of a society of wanton consumption.

Expand full comment
author

Very interesting - across time will it mean a degradation of novel original content? And is the audience discerning enough to tell the difference between AI content and human content? Like you say, do they really care. Like you say, this is the logical end of the need to push more and more content into the world, often to satisfy algorithms that push content to the top. Companies need to create blogs to satisfy SEO's. Bloggers or YouTuber's need to keep posting to stay relevant - there will always be the temptation to use AI speed up that process as long as it is "good enough"...

Expand full comment

Everybody knows Facebook is evil but they use it anyway. Maybe AI will just be the same. Jobs are lost, industries are destroyed, artists are starving and people will just shrug.

Expand full comment